Contemporary business district architecture in India

STRATEGIC FINANCE ADVISORY

FinFuture Advisors

Advisor to the CEO.
Partner in the business.

Strategic finance advisory for founders and CEOs. Helping you grow the business, sharpen performance and build lasting confidence.

Led by Shiv Gupta · Founder & Principal Advisor

24+

Years of finance leadership

15

Asia Pacific countries

₹500 Cr+

Strategic contracts supported

3

ERP transformations led

Grow. Run. Govern.

The perspective of a modern CFO, shaped to your business. Six areas of advice, one connected agenda.

Finance that fuels growth

Strategic Planning & Business Partnering

Finance at the heart of your growth plans.

We turn your business goals into a financial plan, with targets, investments and resources, and bring a seasoned finance perspective to new markets, pricing and major commercial decisions.

  • Business and financial planning aligned to your goals
  • Financial evaluation of new markets, products, pricing and major contracts
  • Decision support on large investments and commitments
Capital & Funding

The right capital, at the right time, on the right terms.

We help you fund growth through internal cash, debt or equity, support you through the raise, and build lasting investor and lender relationships.

  • Funding strategy and capital structure
  • Investor-grade business plans and financial models
  • Fundraising, due diligence and investor relations support

Finance that sharpens performance

FP&A & Performance Management

See clearly. Act early.

Budgets, forecasts and reviews that show how your business is really performing, early enough to act.

  • Budgets, rolling forecasts and scenario planning
  • Management dashboards and KPIs
  • Regular performance reviews with the leadership team
Cash, Working Capital & Cost

More cash, less waste, stronger margins.

We free up cash and improve margins through better working capital, cost and productivity, so more of your growth can fund itself.

  • Cash flow planning and working capital improvement
  • Cost, procurement and productivity reviews
  • Banking relationships and treasury management
Finance Function & Systems

A finance function that looks ahead, not just back.

We build a proactive finance team, processes and systems that scale with you and deliver reliable numbers on time.

  • Finance team structure and process design
  • ERP selection, implementation and automation
  • Month-end discipline and reliable reporting

Finance that builds confidence

Governance, Board & Investor Readiness

Ready for every boardroom conversation.

We put in place reporting, controls and governance that give investors, lenders and boards confidence in your business and its leadership.

  • Board and investor reporting
  • Internal controls and risk management
  • Governance structures, policies and audit readiness

Seasoned advice.
A long-term partner.

We are strategic finance advisors and long-term partners to founders and CEOs. Drawing on decades of CFO experience, we help leaders grow the business, run it efficiently, and keep it governed and investor-ready.

Our vision

Every growing business has access to seasoned finance advice and a trusted partner, whatever its size or stage.

Our mission

Help CEOs grow with confidence, run efficiently and stay ready for every investor and boardroom conversation.

Who we work with

01

Founders and promoters of growing businesses

02

Investor-backed companies preparing for their next stage

03

Family businesses moving to professional management

04

International companies in India and South-East Asia

05

Institutions, trusts and not-for-profits

Beside you.
Not on the sidelines.

You lead the business. We bring the finance perspective, roll up our sleeves and help you move it forward.

Talk about your priorities
01

Advisor and partner

We work beside the CEO as a trusted advisor and long-term partner. You lead the business; we help make sure finance supports where you want to take it.

02

Finance-led, business-focused

We start from the numbers and use them to improve decisions on growth, performance and risk.

03

Hands-on, not just advice

We work as part of your team, put things in place and see them through.

04

Working with your advisors

We complement your CA, tax advisors and auditors, who continue to handle bookkeeping and statutory compliance.

05

Shaped to you

Every engagement is tailored to your stage, priorities and timelines.

Shiv Gupta

Founder & Principal Advisor

Former CFO · Independent Director · Business partner

  • Chartered Accountant · ICAI
  • CPA · USA
  • Diploma in IFRS · ACCA, UK
  • Certified Independent Director · IICA
  • IIM Ahmedabad · Wharton

Shiv has spent 24+ years as a finance leader and business partner, working closely with CEOs, commercial leaders and boards as businesses scaled, entered new markets and operated in complex regulatory environments.

His experience spans US-listed, PE-backed, high-growth and institutional organisations across India and Asia Pacific. Most recently, he served as CFO of a leading education institution, and as Treasurer and Secretary to its Finance Committee.

As an Independent Director and Audit Committee Chair at a listed company in India, he brings a board-level perspective to every engagement.

$60M

P&L across 15 APAC countries

700

Person global capability centre

₹380 Cr

Investment corpus managed

3

ERP migrations led

Experience. Put to work.

Outcomes delivered by Shiv during his corporate finance leadership roles across India and Asia Pacific.

₹200+ Cr

Year-one India revenue

A new India entity scaled to ₹200+ Cr revenue in its first year, alongside a ₹150 Cr capability centre of 650+ people.

USD 15M

South-East Asian market revenue

A market moved from distributors to direct sales, scaling to USD 15M.

₹500 Cr

Strategic contracts in India

Multi-year strategic contracts supported: ₹500 Cr in India and USD 33M across ASEAN.

USD 4M

Growth capital raised

External commercial borrowing raised to support business growth.

Across sectors.
Across borders.

Experience across global payments technology, a Canadian EdTech business, US-listed financial services, global IT services, capability centres and leading education institutions.

India · Singapore · Thailand · Indonesia · Malaysia and wider ASEAN · Nepal
US and Canadian parent-company reporting

Sector experience

  • Digital payments & FinTech
  • Education & EdTech
  • IT & technology services
  • Financial services
  • Global capability centres
  • Real estate & infrastructure
  • Institutions & not-for-profits

A different kind of finance partner.

01

An advisor who partners the business

Finance-led advice focused on helping the CEO deliver, not just on reporting the past.

02

Advice grounded in experience

24+ years as a CFO and finance leader alongside CEOs and boards.

03

Growth and discipline together

Scaling businesses quickly while building the controls to sustain them.

04

A board-level perspective

Independent director experience helps you see the business as investors and boards do.

05

Across India and Asia Pacific

Experience setting up entities, capability centres and new markets across the region.

06

Independent and objective

Advice shaped only by what is right for your business.

Where do you want to take your business?

Advisor to the CEO. Partner in the business.

Start a conversation

Shiv Gupta

Founder & Principal Advisor

shivg.ca@gmail.com+91 98182 51890Connect on LinkedIn

New Delhi, India