₹200+ Cr
Year-one India revenue
A new India entity scaled to ₹200+ Cr revenue in its first year, alongside a ₹150 Cr capability centre of 650+ people.

STRATEGIC FINANCE ADVISORY
Advisor to the CEO.
Partner in the business.
Strategic finance advisory for founders and CEOs. Helping you grow the business, sharpen performance and build lasting confidence.
Led by Shiv Gupta · Founder & Principal Advisor
24+
Years of finance leadership
15
Asia Pacific countries
₹500 Cr+
Strategic contracts supported
3
ERP transformations led
WHAT WE DO
The perspective of a modern CFO, shaped to your business. Six areas of advice, one connected agenda.
Finance that fuels growth
Plans, funding and commercial decisions that support your growth agenda.
2 advisory areas
Finance that sharpens performance
Clear visibility, healthy cash and strong margins.
3 advisory areas
Finance that builds confidence
Controls, reporting and governance that investors, lenders and boards trust.
1 advisory area
01 / GROW
Finance at the heart of your growth plans.
We turn your business goals into a financial plan, with targets, investments and resources, and bring a seasoned finance perspective to new markets, pricing and major commercial decisions.
The right capital, at the right time, on the right terms.
We help you fund growth through internal cash, debt or equity, support you through the raise, and build lasting investor and lender relationships.
02 / RUN
See clearly. Act early.
Budgets, forecasts and reviews that show how your business is really performing, early enough to act.
More cash, less waste, stronger margins.
We free up cash and improve margins through better working capital, cost and productivity, so more of your growth can fund itself.
A finance function that looks ahead, not just back.
We build a proactive finance team, processes and systems that scale with you and deliver reliable numbers on time.
03 / GOVERN
Ready for every boardroom conversation.
We put in place reporting, controls and governance that give investors, lenders and boards confidence in your business and its leadership.
WHO WE ARE
We are strategic finance advisors and long-term partners to founders and CEOs. Drawing on decades of CFO experience, we help leaders grow the business, run it efficiently, and keep it governed and investor-ready.
Every growing business has access to seasoned finance advice and a trusted partner, whatever its size or stage.
Help CEOs grow with confidence, run efficiently and stay ready for every investor and boardroom conversation.
Founders and promoters of growing businesses
Investor-backed companies preparing for their next stage
Family businesses moving to professional management
International companies in India and South-East Asia
Institutions, trusts and not-for-profits
HOW WE WORK
You lead the business. We bring the finance perspective, roll up our sleeves and help you move it forward.
Talk about your prioritiesWe work beside the CEO as a trusted advisor and long-term partner. You lead the business; we help make sure finance supports where you want to take it.
We start from the numbers and use them to improve decisions on growth, performance and risk.
We work as part of your team, put things in place and see them through.
We complement your CA, tax advisors and auditors, who continue to handle bookkeeping and statutory compliance.
Every engagement is tailored to your stage, priorities and timelines.
OUR FOUNDER
Founder & Principal Advisor
Former CFO · Independent Director · Business partner
Shiv has spent 24+ years as a finance leader and business partner, working closely with CEOs, commercial leaders and boards as businesses scaled, entered new markets and operated in complex regulatory environments.
His experience spans US-listed, PE-backed, high-growth and institutional organisations across India and Asia Pacific. Most recently, he served as CFO of a leading education institution, and as Treasurer and Secretary to its Finance Committee.
As an Independent Director and Audit Committee Chair at a listed company in India, he brings a board-level perspective to every engagement.
$60M
P&L across 15 APAC countries
700
Person global capability centre
₹380 Cr
Investment corpus managed
3
ERP migrations led
SELECTED OUTCOMES
Outcomes delivered by Shiv during his corporate finance leadership roles across India and Asia Pacific.
₹200+ Cr
A new India entity scaled to ₹200+ Cr revenue in its first year, alongside a ₹150 Cr capability centre of 650+ people.
USD 15M
A market moved from distributors to direct sales, scaling to USD 15M.
₹500 Cr
Multi-year strategic contracts supported: ₹500 Cr in India and USD 33M across ASEAN.
USD 4M
External commercial borrowing raised to support business growth.
EXPERIENCE & COVERAGE
Experience across global payments technology, a Canadian EdTech business, US-listed financial services, global IT services, capability centres and leading education institutions.
India · Singapore · Thailand · Indonesia · Malaysia and wider ASEAN · Nepal
US and Canadian parent-company reporting
WHY LEADERS WORK WITH US
01
Finance-led advice focused on helping the CEO deliver, not just on reporting the past.
02
24+ years as a CFO and finance leader alongside CEOs and boards.
03
Scaling businesses quickly while building the controls to sustain them.
04
Independent director experience helps you see the business as investors and boards do.
05
Experience setting up entities, capability centres and new markets across the region.
06
Advice shaped only by what is right for your business.
LET’S TALK
Advisor to the CEO. Partner in the business.
Start a conversationShiv Gupta
Founder & Principal Advisor
shivg.ca@gmail.com+91 98182 51890Connect on LinkedInNew Delhi, India